10 SEO Trends in 2018

Techno World News | October 12, 2018 | SEO | No Comments

We are almost in the last couple of months of 2018 and if you still have not invested into SEO for your business, you might be losing out on potential customers. The quick answer is you need SEO more than you did in the past. It is a channel that will help you gain more business than last year.

SEO increases the importance in marketing and is a viable ROI driving channel. Google constantly improves its algorithms and pushes business owners and marketing experts to do something new, to put in more efforts in order to reach out to a wider audience and SEO can help you do that. SEO continues to grow year after year. It constantly evolves and innovates. Every year there are different factors that drive innovation and growth and these factors keep changing.

1. Google places importance of quality not quantity

With countless updates to the algorithm, Google has made it very clear that it lays importance on the quality and not quantity of the content you publish. Google has been pushing this message since the last two years. You need not waste time trying to figure out why there is an increase or decrease in traffic on your website, rather, spend time on making the website better. If you increase the quality of your site, you will benefit greatly.

2. Focus on experience centric web

Google is at the forefront of evolution and business owners are adopting the latest technologies to provide an optimum user experience. You need to create a web experience which helps the consumers immerse themselves in the brand and what you are offering. Organic search marketing will have to push the technology beyond their intended purpose and produce traffic and get conversions. Submitcore’s seo packages offer comprehensive services that help achieve a higher traffic and convert the leads into paying consumers.

3. Google and site indexation

Google is sculpting the sites for you and this will continue in the future as well. Google wants so provide the users with the best web experience possible and it will do anything to achieve the same. Google will take a good look at the type of pages on your site and will place a judgmental eye on the same. Only the top quality pages will be reflected on the search engine and the side pages will be trimmed.

4. Long form content is here to stay

Users seek more information that leads to a conversion. Earlier, long form content was seen as an early stage content which would entice new users to your website and would answer a number of questions about the product or service you engage in. The long form content has become more of a transactional vehicle and more and more people are spending their time and money to get more education and information before they spend dollars on the same.

5. The rise of SERP features:

If you think getting a number one organic ranking is easy, you need to think again. SERP features include knowledge panels, local packs and featured snippets which steal the attention of the users and get clicks from organic listings. You need to track your ranking using these features and also monitor these features which show up for your keywords and steal traffic from you. You can initially start with a few Google SERP features and compare the results you get.

6. Speed

This is an age where only the fastest can survive. Speed is big and it is a ranking signal. Consumers and Google expect the pages to load within a couple of seconds and you need to ensure that your website matches the speed expectations of the consumers. You can take a speed test and see how fast the pages on your website load, if there is a problem, you need to fix it immediately.

7. Relevance is important

It is impossible to convince Google that you have high quality content when you don’t. There are different ways in which Google assesses the quality of your content and it looks at billions of pages before ranking them. It builds expectations on what terms are likely to appear in a given context and it will then decide whether the piece of content is relevant and comprehensive or not. You need to make your content comprehensive by researching in your niche and building content that your users want to read.

8. Voice Search is real

If you are still skeptical about voice search, you need to consider the figures. More than 50% of teens use voice search on a daily basis and almost 40% adults also use the same. The use of voice search is growing faster than type search. Through voice search, you can use normal sentences instead of query lingo. You will have to check if your pages are mobile friendly and then make the necessary changes.

9. Mobile is big

The penetration of mobile across the nook and corner of every country has made it essential for business owners to have a mobile version of their website. In addition to having a mobile version, it is important to ensure that it is optimized and the consumers can easily navigate through the site. If you have no mobile application yet, you might be losing out on your customers. It is important to offer a satisfying user experience to the consumers on whatever medium they choose for searching the products or making a purchase.

10. Linkless backlinks

Links have been used in SEO campaigns for many years. However, the times are changing and linkless mentions are a thing in 2018. Search engines can associate mentions with brands and also use them in order to determine the authority of a site. You can use web monitoring tools to find the number of mentions of your brand and products.

These are some of the trends that have changed the digital marketing industry in 2018. These trends are expected to continue in the future and will make a mark in the world of digital marketing. With the advances in technology and the easy availability of internet across the world, consumers are using search engines for every query. Whether they want to buy a product or learn about a new service, they will open a search engine and type a few keywords to learn more about the same. The businesses that feature on top of the search results get higher website clicks and higher traffic.

Every business owner strives to increase their sales and revenue and SEO is a cost efficient method of doing the same. You do not need to make huge investment for your SEO campaign. Digital marketing is much cheaper than the traditional form of marketing and has a higher ROI.

Hence, do not compare the cost of both the marketing types. Rather, consider the benefits you have when you use SEO. If you have not joined the SEO bandwagon yet, now is the time to do so. Otherwise you might lose out your consumers to the competitors. Always consider your target audience and your long term business goals when building an SEO reseller campaign for the marketing of your products.

Author
Recent Posts

Techno World News

If you like This post, you can also Like and follow Techno World News on Facebook . Subscribe to Techno World News feed via RSS. You can also contribute to this blog, if you are interested Email here.

Latest posts by Techno World News (see all)