3 Popular B2B Web Design Trends to Follow in 2021

Looking for ways to improve your B2B marketing efforts? Start with your company’s website design first. Websites are like windows to the soul of your business. Therefore, it is essential to keep your website design updated from every aspect.

With so many innovative approaches, here are three hubspot web design trends that you can try to follow and make your website ready for a booming business.

1. Responsive Design for Mobile and Large Monitors

Have you noticed? A large number of desktop displays feature 1080p resolution. While all this while, mobile screens were the focus of attention for designers, large monitors too are not far behind. Hence responsiveness is here to stay. Look for web design frameworks that expand to accommodate large screen monitors and mobile screens.

2. Micro Animations for Effective Engagement

Interactive animations are fun to watch and make user engagement effective compared to a website with static designs. So it is advised that you add micro animation to your web design to-do list. Designers will however need to take care which video formats and coding they use as it might impact negatively on the page load time. Nevertheless, if applied effectively then micro animations can demonstrate how to interact with a site. Let’s take the example of the website of electronic payment firm Marqeta that uses subtle animations to guide users as they scroll through a website, thereby giving users an engaging experience.

3. Infinite Scroll and Lazy Loading are the Trend

Lazy load ensures that web browsers will only download the content that users see on screen, while avoiding wastage of server resources and time in loading offscreen content that might never be seen.

Infinite scroll on the other hand acts like long continuous one-page site. A perfect example of which would be the social media platforms.

Both Load and Infinite Scroll contribute to site speed, which is very important for businesses to ensure that prevent their websites from facing bounce rates leaving a negative impact on their search engine rank.

Conclusion

Human interaction with b2b websites is changing. These enhancements are trending now as more and more websites are implementing to set themselves apart from the rest. If you have not embraced the new trend then, start today before you find yourself left behind in the race. If you need help with your website design, then reach out to hubspot web design experts for assistance today!