7 Key Web Design Principles To Create Impactful Web Experiences

The first instance of a website dates back to November 1992, just a year after Tim Berners-Lee made the World Wide Web. He was the one who designed the first website for CERN. Back then, web design was pretty basic and only existed to distribute information. There were no blocks, images, or use of colors; it was purely text-driven.

However, a lot has changed since then. Today, web design is of paramount concern. Leading designers from Dallas web design company follow key principles to create impactful website designs that help businesses thrive.

Here’s a look at seven vital design principles brands should adhere to when designing their website. Read on!

1. Minimal Design and Seamless Branding

The power of branding is pervasive. Websites are no exceptions either.

When looking to make an impact on user experience, it helps to stay focused on a theme that resonates with your brand image. Choose function over beauty, which will make things more seamless. Besides, it will give prospects a reason to take action and avoid unnecessary fuss.

Here are a few tips from web design companies in Dallas:

• Limit the use of colors– According to an industry-leading handbook, avoid choosing more than five colors; the less, the better.
• Choosing legible typefaces– Keep your typefaces to a bare minimum of three. Refrain from artsy typefaces. Instead, go for bold, minimal fonts.
• Maintain consistency– If you choose a black and blue theme for your website, considering they are your colors, you should keep similar touches across your web pages to deliver maximum impact. Avoid overdoing or leaving spaces, as it will take away user attention.

2. Saying ‘Yes’ To Responsive Design

More than sixty percent of smartphone users prefer using their devices to buy products and look for services on the go. And, the number is only going up. With digital marketing, such trends allow prospects to quickly check offerings from a service provider.

For instance, a tap of a single button helps one to schedule appointments at a salon. That’s why it’s necessary to optimize the experience by incorporating a responsive design.

Here are a few must-dos according to web design companies in Dallas:

• Including features like long scrolls, or hamburger navigation
• Cross-browser compatibility
• Fast loading

3. Sticking to Visual Hierarchy

Visual hierarchy is all about arranging your web elements to naturally steer visitors towards the most vital one. That way, you can accomplish your user experience goals a lot faster and, at the same time, make it an enjoyable process for the user.

For instance, you will need to design your web elements that readily help a potential customer find a specific product or explore options. While designing such experiences, make sure the other UX elements do not get in the way.

4. Eliminating Poor Visuals

High-quality visuals are a treat for the eyes. Like engaging and informative content, high-quality imagery helps grab maximum eyeballs, bring down bounce rates, and boost brand credibility.

You must not limit things to images alone. The same goes for videos too. With HD-quality videos, you can attract prospects and realize your digital marketing objectives as they rank better organically across the SERPS.

5. CTA-led Navigation

While it’s essential to pay attention to critical design elements for your website, like color, brand logo, theme, and other UX elements, you will also need to think from a conversion point of view.

One thing that makes a brand website hit the bull’s eye with form and function is how fast it can help prospects take the desired action. And that’s where CTA-led navigation comes into the picture.

You see, no one likes to hunt down information for long. It should take a click or two to get to the point and have prospects hit that CTA button for conversion. That’s why it is recommended to have encouraging CTA’s across all web pages to help keep a tab on the buyer journey.

6. Making It Accessible For All

A successful website design is one that is accessible to one and all. It includes people with hearing or vision problems.

According to the Web Content Accessibility Guidelines, you must ensure a contrast ratio of 4.5:1 or more for graphics and text included. Additionally, transcribing audio and videos with alt text for screen readers is necessary.

7. Optimizing For SEO

What good is a website design if your target audience takes time to find relevant information? That’s why SEO optimization should run shoulder-to-shoulder with other design elements for a cohesive structure attracting organic traffic.

According to Dallas web design companies, here are a handful of pointers for an optimum SEO experience:

• Effective keyword research to identify your target audience.
• Using relevant keywords across meta descriptions, title tags, and heads.
• Optimize supporting images with SEO-led descriptions and alt tags.
• Internal linking to boost the navigational experience.
• Gain backlinks from reputed sources to increase domain authority and all-around visibility.

Wrap Up

Undeniably, building a website today is super easy. With multiple drag-and-drop tools, one can incorporate the right web elements without hiring a dedicated web designer. However, when eyeing to make the most out of your digital marketing efforts, building a web presence following the principles of ethical design is necessary. And that’s where web design company in Dallas comes bearing a professional touch.

Whether you are an established or emerging brand, well-crafted strategies for web design in Dallas can certainly be a game changer.