It would not be wrong to say that the Internet has entered each and every crevice of our lives and we depend on this technology throughly for our day to day work and leisure. This fact holds true for commercial activities as well. It has becomes a necessity to establish and maintain a strong online presence these days in case you want a flourishing and profitable business.
To make your business highly visible online, digital marketing, to put it simply, is crucial. Similar to offline marketing activities, an effective digital marketing strategy has the power to increase the demand for a service or a product exponentially. However, there is a catch. The Internet is changing every second, and so are the digital marketing trends that are relevant.
With the new year, it is time to start afresh. Let us learn about the top digital marketing trends in 2019
Although Facebook had a difficult 2018, with a massive data breach that affected 14 million users, it still holds the title of number 1 social media platform in the US. As a matter of fact, 41 percent of the users of Facebook are over the age of 65 years. So, if your target audience falls in the senior demographic, then there is no better platform than Facebook to market your services or products.
However, if you are targeting the younger demographic, then Facebook might not be the right social platform to go with. Since the 2018 data breach, Facebook has gained the reputation of a social media platform that dispenses political propaganda and has become quite unpopular with the youth. Therefore, it is very important for digital marketers and business owners to figure out their target audience and then run the social media campaigns accordingly, as the one targeting the younger demographic may not get much use out of Facebook from a marketing standpoint. Facebook is still a widely used social media platform, its just that the people who are active on it have changed.
Once upon a time, Instagram was the greatest threat to Facebook. Not any more, since Facebook bought Instagram, which is currently quite popular with the younger generation. Instagram has had a meteoric rise since its inception in 2010 and boasts more than 1 billion users. These statistics not only give us an idea of how rapidly Instagram is growing but also tells us about the user-base of the platform. It has been observed that unlike Facebook, Instagram has kept the youth hooked and is the social media platform to opt for if you want to market to the younger demographic. So if it is the younger population you want to attract to your brand or products, go with Instagram.
According to a Pew Research survey published March 2018, 73 percent of the American population engages on YouTube regularly, which means that more than half of the total population in the US is hooked to YouTube. Apart from YouTube, videos in general are also performing really well on other social media platforms like Facebook and Instagram. Whether you are making the video for your own website, Instagram, YouTube, or Facebook, it is an effective marketing tool for your services and products. Videos are capable of conveying a lot of information showcasing the features of your product or service in detail. A well made video posted on a social media platform can bring in a lot of traffic to the business.
Small and medium businesses functioning on limited labor cannot be always available to communicate with users and customers and answer their queries or resolve issues. As a solution to this problem, chatbots were developed, which are basically a type of software that can act as a virtual help desk for the users to communicate with and help the business achieve its goals. While chatbots normally communicate with humans in a natural way using text-based chat windows, it is now possible to opt for verbal communication as well. Chatbots are a great way of providing consumers with more focused and personalized communication, especially if you are working with a limited number of employees and customer service representatives. The effectiveness of chatbots has been rising since 2018 and will continue to grow in 2019 as well.
As stated earlier, video is an invaluable digital marketing tool for 2019. Similarly, live video is another important weapon in the arsenal of a digital marketer. Live video has become a popular trend amongst social media users and you should try it if you want to maintain visibility online. Live video streaming is set to be one of the most popular digital marketing trends in 2019, especially when combined with influencer marketing. Whether it is an Instagram influencer or a brand endorsement done by a celebrity, musician, or athlete, live videos draw in a huge number of potential customers. Live video streaming done by influencers is one of the most commonly used digital marketing strategies that involves spontaneous interaction with the target audience and has proven to be quite successful and useful for businesses.
Email is still used by billions for commercial, personal, legal, industrial, academic, or any other type of communication, which is why email marketing continues to be a rising digital marketing trend of 2019. While email is here to stay for sure, it is evolving. Gone are the days when generic marketing emails used to do the trick. Nowadays a balanced combination of personalization and automation makes for a successful email marketing strategy. For example, if your are sending a trigger email to a potential customer, then it is best to follow that up with a personalized email detailing the features of the product or service he/she is interested in with a demo video. Such a focused and personalized approach makes the user feel special and can enhance their loyalt to the brand or business.
Content is and will remain an essential part of any digital marketing strategy. However, the demand for nuanced content is gradually increasing. While quality of the content often flew under the radar in the early days of digital marketing, these days there is a renewed interest in creating sophisticated content that resonates deeply with the target audience. Such focused content is a rising digital marketing trend in 2019. Therefore, while the general content still plays an important role in digital marketing, specialized content created for specific a audience base yields better results.
The popularity of voice searches and interaction can be credited to Google Assistant, Siri, Alexa, and a number of other voice assistants and smart devices. One of the major takeaway features of these devices is that they employ voice recognition technology, as humans prefer to communicate verbally rather than typing and texting to shop, search, and discover new information. Given that voice interaction is a rising digital marketing trend in 2019, digital marketers will need to create content that can be easily captured through voice searches.
These are some of the top digital marketing trends of 2019 that all businesses must keep an eye out for. Tapping into these trends can help business stay relevant online, get leads, and convert them into successful sales, hence increasing profitability.
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