8 Things That SEO is Not

Techno World News | August 13, 2018 | SEO | No Comments

SEO is one of the most misunderstood practices in the world of marketing today. Many site owners, practitioners, and observers mis-believe that the practice can be used to achieve specific unrealistic goals. Also, some people believe that SEO is a sort of trickery that some programmers use to mislead Google and the public. However, all these perceptions about SEO are wrong. Here is a list of some of the most common misconceptions about SEO that you must address.

1. Keyword ranking is everything

It is normal for site owners to desire to rank highly in leading search engines. In a bid to get very high results, it may be necessary to check the progress of SEO performance on a page like https://serpbook.com which helps to assess how pages perform against others. However, you need to realize that there are many other important objectives related to SEO that you should be interested in apart from keyword ranking. For example, it is wise to focus on the way people interact with the content on your page as one of the most important targets. Similarly, it is wise to focus on the rate of conversion that you have for your page as one of the most important measures as opposed to merely focusing on how your keywords perform against those of the others.

2. SEO is a trick

Many people who are not familiar with the technical nature of SEO tend to believe that the entire practice is a sort of a trick. The origin of this wrong perception about the practice can be traced to the days when a few programmers believed that it was possible to beat the Google search algorithm. It was during that time that the practice called Black hat SEO arose. Many people believe that SEO is all about using some programming tricks to lead the Google algorithm to rank a website highly. Interestingly, nothing can be further from the truth. It is not possible to trick the Google algorithm. On the contrary, real SEOs study the recent changes that Google makes every often and seek to ensure that they implement them and not trick the algorithm of the company. True SEO is anchored on Google-compliant practices.

3. Google penalties equal the death penalty

It is true that Google penalizes sites that do things which the firm does not like. For example, if you keep many poor-quality links, then the site will end up penalizing you for the practice. Also, if your site has a lot of broken links or any other on-page SEO issues, then you may end up losing a few points. But what many people do not realize is that the Google penalties do not mean that you are losing your site for good. In practice, it is not practical to expect your ranking to be linear. Often than not, you will realize a few drops in your rank which last for a few days or even hours. The fluctuations occur because of some small penalties that Google imposes on you for some small mistakes. Therefore, you should only be wary of big mistakes that may attract the real attention of Google executives.

4. Minimize costs

Many people believe that SEO is not one of the key marketing activities that they need for their businesses. It is based on this belief that many site owners focus on minimizing the amount of money that they spend on SEO services. It is common to get site owners who ask the professionals doing SEO work for them to minimize the expenses because they are not keen on spending a lot of money on the process. However, it is necessary to note that SEO is a very critical marketing process for any business. And just as it is the case with any other marketing activity, the amount of money that you spend on the process should help you get your returns on investment at the end. Thus, you should be guided by the expected returns on investment as the key indicator of the amount of money that you intend to spend on SEO as opposed to trying to minimize the expenses.

5. There is only one process of doing SEO

It is strangely common to find out that many people believe that there is only one way of conducting SEO work. For many observers and students of the practice, the best way of conducting SEO is based on a series of steps. Thus, every agency is expected to use specific methods and steps and produce comparable results for all its clients. In practice, nothing can be further from the truth. SEO is a complex practice that is based on a set of principles and not necessarily methods. Any good practitioner treats a client case as a unique project. Thus, it is not right to expect that all practitioners must follow a specific method when doing SEO work for their clients.

6. Combining thin text and flash works

Some programmers and observers believe that it is possible to use only thin content and focus on adding tones of flash to a website to make it rank highly on organic searches. The basis of this observation is that the Google algorithm is not as brilliant as some people believe it to be. Thus, believers of this practice hope that it is possible to goof the algorithm and get away with the act. However, it is necessary to indicate that the algorithm has been specially made to read text on a website and not flash. Highly animated sites that do not have appropriate content are bound to get heavily penalized by Google and other leading search engines.

7. SEO is too technically complex

As much as SEO is not easy, it is inaccurate to state that the practice is too complicated. SEO is not rocket science. There are no individuals with extraordinary gifts who are destined to become SEO practitioners. Anyone can do the practice. In fact, nowadays many tools are available for SEO practitioners to use. Anyone with basic knowledge of how websites work can be a credible SEO practitioner.

8. Link building does not work

Link building is the practice of identifying and developing relationships with credible website owners in an industry with a view of exchanging links with the people who matter. It is wrong to believe that link building is a form of a fraud. Also, it is wrong to expect link building to work within the shortest time possible. Credible and reliable link building takes a long time to be completed but yields the desired results.

These are some of the most common forms of misconceptions about the practice of SEO. You need to be acutely aware of them to avoid falling into the trap of believing them blindly. Also, you should note that there are many other misconceptions about SEO, some of them are very new. Therefore, you must always seek a lot of information about these and many other commonly-held beliefs for you to be on the safe side.

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