Designs can transform your content marketing strategy. How?

Techno World News | May 14, 2021 | Content Marketing | No Comments

Looks do matter, especially in the domain of content marketing. Spending hours researching and creating a write-up for your customers isn’t the only task that works to market a product. The most apparent element of your marketing strategy is how you showcase your data.

No matter what format you select for the write-up, the poor design holds the potential to kill the user experience. And, this is the feedback you’ll likely to get-

“The content was good but the delivery was boring.”

Whether you’re representing your data as a video, article, blog, or image, they need to be aesthetically appealing for users to get hooked in the first place.

Still not convinced? We got more, the elements below will elaborate how good designs can help to market your write-up in a proficient way.

Let’s discover how!!

Improves your brand awareness

A consumer only takes 0.5 seconds to build an opinion about your website. And keeping consistency in the designs of your write-up can improve the awareness of your brand. For example- using the signature color every time can increase your brand’s recognition by 80%.

Including variations in the designs of your website’s pages can make it much more difficult to perceive the brand image of your company. So, make sure that the data you’re providing is synced with the logo, colors, and fonts of your brand. It would be pretty clear for the consumers to relate the data with your brand.

Helps you stand out from your competitors

Approx. 91% B2B and 86% B2C organizations take the help of content marketing. That means customers are served with massive amounts of data every day. It becomes almost next to impossible to stand out from such a competition.

And, the fact where more than half of the business owners use stock images in their write-up forms, makes it even more confusing for the customers. According to the experts at Designmemarketing.com, attractive and top-notch designs can attract traffic to your website. But it’s only possible if your designs aren’t plagiarized. So, it’s the originality that can make your business different from them.

If your company creates original designs and infographics, chances are that other organizations might start using them or sharing them on different online portals. So, it’s a great way to build the reputation of your business. Moreover, your company can take the help of professionals to devise the design strategy for your business.

Makes the write-up valuable

Valuable data can increase both brand loyalty and consumer retention. But for that, your data representation should be worthwhile. Finding the data attractive can boost your sales. Researches have shown that visuals draw 3x more attention than the written directions.

Using visual elements, such as tabs, colors and designs will make the write-up more appealing. People love playing with designs and, that’s the thing your brand can benefit from.

Creates a lasting impression

Surveys claim that after 3 days of seeing data, people can recall only 10% of the written content. While it’s around 65% if the content form is in the visuals or video format. It simply indicates that people are more likely to remember images rather than written information.

If your company also includes design elements in its digital marketing strategy, it can easily foster a long-lasting impression on your consumer’s mind.

Wrapping up

Remember, when we all were kids, which books did we love to read? The books with only written information or the ones which included pictures or other design elements? Of course, the latter one.

The same thing you need to add to your marketing strategies. Written information still feels monotonous. Adding the design elements can improve the performance of your write-ups by multiple times.

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