Do’s and Don’ts of Mobile App Marketing via Social Media
In the last five years, the use of smartphones has increased significantly, causing the mobile app industry to evolve as well. To match the demand generated due to the increase in mobile phone usage, quite a number of apps have been released in app stores like Apple iStore and Google Play Store.
Thus, it has become quite a challenge to stand out from among the more than 5,00,000 apps in a market that has been estimated to be worth $189 billion by 2020. The mobile application market is a niche one, which is already quite saturated. In these conditions, the best way to enhance the ability to discover and gain visibility is by opting for mobile app marketing via social media. This is a great way of promoting your app, especially if you are operating on a limited budget.
It would not be wrong to say that social media is ruling the Internet today and has become more of a necessity than a luxury to survive in the modern data-hungry world. Hundreds upon thousands of companies have already used social media to establish their presence in the digital market. From product and service promotion to announcements and advertising, social media has been used for all types of activities and has provided efficient and quick results to marketers.
Why Market Your Mobile Application Through Social Media?
Marketing your mobile app using social media will enable you to have a wide reach to a very sharply targeted audience in little to no time. In the current scenario, people of all ages are using mobile apps for information, recreation, education, and entertainment.
This is exactly why social media gives your app widespread exposure that no other marketing strategies can give. However, unplanned marketing of mobile apps on social media will not bring in the desired results. Similar to all other marketing activities, this too requires proper strategic planning so as to make your app visible to your target customer. Therefore, you need to prepare a thorough plan to market your mobile app on social media through adequate research.
Similar to all marketing plans, there are several do’s and don’ts of mobile app marketing via social media as well. The do’s and don’ts have been discussed in detail below and will assist you to target the right audience for your product and increase the download rate of your app.
Do’s and Don’ts of Mobile App Marketing via Social Media
What Should You Do While Promoting Mobile Apps On Social Media?
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Promoted Tweets
When ordinary tweets are bought by advertisers to create buzz among their followers or to reach a wider group of audience, they are called promoted tweets. On Twitter, all promoted tweets are marked the same and this is a great way to attract the attention of customers and create buzz about a particular product, such as a mobile app.
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Use YouTube
One of the best marketing tools for the digital medium is video. A beautiful and creative video detailing the functions of your mobile app and its various features will grab eyeballs. You can post and market the video on YouTube for maximum reach and visibility.
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Network on Facebook and LinkedIn
You can find potential customers on Facebook and LinkedIn. You can use these social media networks to connect with these clients and market your mobile app to them directly.
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Create QR Codes
One of the best ways of increasing the download rate of your app is to create and publish the OR code of your app on various social media platforms. The customers following you on Facebook or Instagram can then download the application easily by scanning the QR code.
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Answer Comments
People like receiving replies to their comments and questions. So, reply to every comment, both negative and positive, that is submitted on all the social media platforms which you are using to market your app.
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Be Active
Social media platforms are constantly updated and modified. So, you will have to be active on them round-the-clock to keep your audience engaged and updated by providing them with informative, interesting, and useful updates.
What You Should Not Do While Promoting Mobile Apps Via Social Media?
Along with these do’s, there is also a list of don’ts when it comes to marketing your mobile apps via social media. Here are some of them:
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Befriend, Don’t Market
People tend to pay more attention to what their friends say, rather than marketers who blatantly and constantly push a product or service for sale. You should try and strike up interesting conversations with potential clients so as to understand their needs and gain their trust in an organic manner.
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Avoid Making Mistakes
Prominent as well subtle mistakes can cost your mobile app dearly. Even the smallest mistakes like typos can give your brand a negative image. So, recheck content and eliminate any mistakes before publishing it on social media.
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Avoid Using the Same Strategies for all Platforms
Given that each social media app works in a different way and operates on different dynamics, it would not prove to be fruitful if you use one strategy across all the platforms for marketing your mobile app. Therefore, be sure to create different strategies for each of the platforms.
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No False Statements
Never ever make false statements to increase the download rate of your app. Just present the facts openly and state only what your mobile app can actually do.
In Conclusion
Now that you know the do’s and don’ts of mobile app marketing via social media, it depends solely on you to choose the promotional strategies that you think would work best for your product. Try to be creative when you formulate the marketing plans, as they will help you attract more and more users to download and use your app out of curiosity and genuine interest.
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About The Author
Sarah Clark
Sarah Clark, working in B3NET Inc. & Mobixed as Content Developer. B3NET is leading web design & web development company from Orange County, California, Search Optimal is the Internet Marketing division of it. Sarah is working in web, mobile & Internet marketing domain with her 8 years of experience.