How foursquare helps your Social Media Strategy?

• Over 25 million people worldwide
• Over 2.5 billion check-ins, with millions more every day
• Over a million using the Merchant Platform (more information at foursquare.com/business)
• Over 100 between headquarters in New York, an office in San Francisco, and a lovely outpost in London.

• Create a places
• Claim your business
• Create a Brand profile

• Create a place of your business with the exact location through Google maps, it would be best if the business is listed on Google Places already.
• Claim your venue. It is best tool for small businesses.

• Reach customers with local updates.
• Create special offers and coupons for attract customers.
• For media and entertainment company can promote themselves with these free tools, engage fans into their page with daily updates.

3. foursquare Lists –

This tool is great. User can create lists of information or favorite places, hotels, restaurants or anything else and share those with friends, get likes. 

Here is one example of a list created by user

4.  foursquare maps –

Map is very useful for user now-a-day. Recent days map is integrated with many devices. Foursquare has this feature also. Business marketers can locate their business through foursquare maps. But that would be easier to locate their business if that already listed in Google Places. After listing anyone can find it through searching within foursquare or in Google maps.

After searching for a location, it will give many suggestions of other places where you like to visit. There are many filtering option within the search. 

5. foursquare merchant –

Foursquare gives you a fine dashboard platform after claiming your business. You can understand your customer’s behavior, flows of visiting, checks in, checks out. The time of check in and out, the platform from where they are using the app. Customer details like age, gender, who is most frequent visitor, who is recent visitor, everything you can track through this dashboard.

6. foursquare pages –

Foursquare offers to createbusiness or brand pages through it’s tools. There are many categories like Music, non-profit, publishers, sports etc. Then you have to go through your twitter account to start creating page.

Example of a Page

The numbers pointing are indicating three portion of that page.

No.1 – You can create a great looking banner for your page and add it on the header. More creativity, more graphics can drive huge visitors into your page.

No.2 – You can leave tip as you can think it’s a tweet that’s anchored to a location. You can extend your brand or business in real world and reach people when it’s relevant to them.

No.3 – The page which has been created by you will add automatically to the Page Gallery of foursquare. So, it will be very easy to find you and your business through search.

Note: Only Paid user can add a featured link for business site within the description.

7.  Increase friends Network –

Foursquare is like socialmedia site, you can add friends, share stories, post with them also, you can increase you network through it. Like other pages and invite your friends to like your. It’s a great all in one social media site. Integrate it through Facebook, twitter and invite friends to join you, you can invite via email also. More engagement into your profile, you can gain more badges as there are many badges available. Check the overall stats of your account.

8. Build Your own apps & Promote –

Last but not the least, create or customize your own apps and promote it through foursquare. A developer platform is there to create apps. After creating and listing, user can connect those apps through their device. So it will get huge exposure. 

Foursquare is a great site for social media as there are so many opportunities to promote a brand or business. Also we can promote the mobile apps through their tools.

Article by Debarup Mukherjee

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