How To Choose Best SEO Agency In Toronto?

Search Engine Optimization (SEO) has become one of the most essential marketing strategies that help the digital company to sustain in the world of the digital market. SEO helps in getting a huge amount of quality traffic for a business and hence contributes to increasing its popularity and more sales. Hiring a skilled and expert SEO agency for getting your content optimized is an investment in your business that definitely pays you back. However, it becomes difficult to choose from a large number of SEO agencies as each promise you to deliver the best.

Let us understand some essential points that one must see while choosing an SEO agency Toronto:

How long have they been in this business?

Experience is one of the important factors in every field as it leads to perfection and expertise. It is obvious that higher the company has gained experience in the business, more they have learned and improvised. Hence, you need to do some research on various agencies and shortlist few of them that have been doing SEO for at least a couple of years. It is not recommended to consider the agencies that have gained the overnight popularity in spite of their lucrative promises and statistics.

How many clients does the agency have?

This is another crucial point that should be considered while choosing an SEO agency. All the organizations have different businesses and hence are their demands for SEO. You can find a list of agency’s clients on their website, testimonials or blogs. If you do not find some information over there, you can directly call and ask the agency about their past clients. You should be careful if the agency answers that they will not be able to provide the name of their past clients. It is necessary to ask for their clients because it will give you an idea that whether the agency has a previous SEO experience with the companies similar to yours or not. Also, the agencies that operate without some good number of clients have their focus on making new clients and are also not motivated to improve their operations or quality.

Do they guarantee first-page ranking in Google?

A good and reliable SEO agency will never guarantee you to be listed at the top of the Google search results as it depends on a lot of variable factors. A lot of websites are continuously being developed and optimized and hence it becomes impossible to be consistently at the top of the results page. A good SEO agency discusses more keyword research, planning page optimization and the goals of a company instead of making false promises such as “We guarantee you to be at the top, else you will get your money-back”. You must immediately back out from such agencies.

What kind of tools are used in keyword research techniques?

Today, most of the tasks related to SEO have been automated. You need to be aware of the type of tool being implemented by the agency for doing SEO. You should do a research to check whether the SEO tool being used is free or paid. Also, you need to know that whether this tool is recognized globally or not, if not you should check for some other agency with a good tool for keyword research as it is the base for creating a good SEO. Some popular keyword research tools are Google keyword, SEMRush, Serpstat, KWFinder and many others.

What kind of analytics and reports will be provided?

No matter how renowned or experienced the SEO agency is, the only thing that proves them is the results and reports is provided. A good SEO company regularly provides the comprehensive reports and updates for your business. For example, it will provide the results for target keyword search results, sites that have been linked to the keywords, fortnight ranking of your site and many other result attributes. You can also take the help of sample reports of past case studies conducted by the SEO agency. The metrics being used for generating the reports should be streamlined properly and must be oriented towards achieving the goal of the company. A good SEO agency should not only be affordable but also provides with a better-quality result.