How to Improve SEO Rankings the Right Way

When it comes to relying on Google search for people to find your website, you need to improve your search engine optimization (SEO) rankings to get higher in the search engine. The top result on Google usually has a 33 percent chance of being clicked on and visited by someone. The other websites below have an even higher chance of not being clicked on, so you can start to imagine how important it is to get your SEO rankings up.

Las Vegas SEO or anywhere specific shows that SEO rankings are very important when it comes to being recognized and getting traffic to your website, which is what we all want. The main reason why certain websites are ranking higher is that they are considering various factors that affect SEO rankings. Here are a couple of main ways to improve your SEO rankings in the right way.

Create Relevant Content That Is High Quality

Quality content is very important when it comes to search engine rankings because it is a good indication of what your website has to offer for visitors. Quality content should be made for your intended audience to improve site authority and relevance. To create relevant, quality content is to target specific keyword phrases that fit your niche and repeat the phrase several times in that article. Also using heading tags, bolded words and bullet point lists can help make your content more interesting and easier to read.

Creating relevant, high-quality content can also help with “dwell time” on your page, which is the amount of time visitors spend on your site. Dwell time can seriously affect SEO rankings, and providing useful content can result in visitors staying longer.

Loading Speed

Loading time is crucial because Google will recognize this, and it will hurt your rankings and impact how your visitors engage with your website. The research done shows that 40 percent of visitors will leave a website if it takes longer than three seconds to load completely, and most will not return. This harms your SEO rankings by showing that people are leaving your website very quickly and not returning, which can be interpreted as your page having lousy content.

Although having a fast loading time will increase your rankings, and Google will then recognize the popularity of your page and adjust accordingly. You can improve the load speed of your page by making sure the code is streamlined and reducing the number of plugins.

Using Outbound Links

All of your data claims and citations should be linked to authoritative sources and use outbound hyperlinks to those websites as well. Making sure this information is recent is essential as well because relevant content is more useful to your visitors.

Having these outbound links be relevant and useful will not only improve SEO rankings but also show Google that your website is trustworthy. Although the more outbound links used is not necessarily better and can be seen as distracting.

Adding More Multimedia to Your Content

The content on your website should not only be written text, but you should also incorporate photos, videos, slideshows or audio. All multimedia can help improve SEO rankings and user experience on your website. Consumers like to watch videos because it is usually much easier to watch something than to read it.

Watching videos or reading through slideshows can also increase the amount of time someone is on your website as well. Multimedia is also an excellent way to increase the quality of content on your website and give people an enjoyable experience that encourages them to return.

Utilizing Social Media to Your Advantage

All businesses and websites should be active on social media to boost your SEO rankings and be encouraging visitors to share links to your website on social media. You can do this by including social sharing icons on your sites and other content, so it is easy for people to access. Social media sharing can help make people feel more connected and help you rank higher on searches as well.