Less is More: Stop Killing Your Website With Lengthy Content
You can call it nothing other than an attempt to suicide, if you still think lengthy and thick content is your ticket to represent your business in the market online. Let’s admit it, we all know content is the king but definitely we are not the type to spend even 1 second of our precious time on a content that we notice to be too long; let alone 15 seconds. Yes, as readers we are a tough nut to crack open and persuade. Therefore, as writers we constantly struggle to think what would stimulate our sense of curiosity instantly. This is the fun of the big content marketing game where your academic prowess takes the back stage (unless your business caters to serve that section of the market) and you need to focus more on user activity and understanding human psychology.
Lengthy is good for ranking, but not for your website visitors
It is true that lengthy content is good from the SEO point of view. Find out how to get 100% ROI from one single content. However, if you focus completely on this, you tend to lose priority on understanding what your website visitors want. Now that is not good too. In that case, how do you tackle when both become a priority for you?
The Answer –
“Keeping It Short And Focused: Your Key To Writing Great Web Content”
Not all content can survive the same word count. Wordiness can work wonders when you invest more than 50% of your vocabulary on writing articles for your blog posts and guest posts. However, if you invest the same effort on a landing page or a web page, believe it or not, you are destined to be doomed. That is because, the maximum time a visitor usually prefers to spend on a web page is not more than 15 seconds, during which the first 10 seconds is the vital part that determines your visitors’ decision to continue or not to continue staying on your website page.
Based on a research study, 99% of the websites are susceptible to the ‘Negative Aging’ that you can refer to as the Weibull Distribution Theory (a probability distribution theory that was formulated in the year 1951 to calculate the system failure in machines). According to this, visitors entering a website tend to first screen and glean the contents of a website to determine whether they have landed on the right place. If your website can pass the initial skimming test, then chances are that your visitors are likely to stay on the page and look in detail. In most cases, websites that are unable to provide the necessary information the visitor is looking for, would be abandoned quickly in the first 10 seconds. However, if your web page manages to put forth the relevant information, then visitors can increase their page stay duration by 2 seconds more.
To make someone stay on your web page is a challenge and your goal is to make them stay a little longer, for which keeping it short, relevant and focused is the solution.
Understanding The Human Mind
When we search for information, the internet provides us ‘unquantifiable’ results to browse through. As users, the span of our attention tends to process the information as finite. This contradicts because our multitasking abilities are limited compared to the stream of informational flow. As a result, the pre-frontal cortexes of our brain (the area that is responsible for the processing of personality expressions, complex thoughts, social behavior and other activities like decision making) leads to heightened brain activity. Therefore here you can find 16 golden rules for creating superhit guest post. It accelerates our reading capability and we go through a website faster, while spending less time to comprehend each element. Our ability to focus deteriorates as our reading speed increases. Besides, the presence of other necessary elements like the share buttons, hyperlinks, PPC ads, etc on a web page invite a lot of distractions.
Attention hence, is limited and that is the reason why you would notice modern web pages practise decluttering of unnecessary elements. The more space you provide on the web page, the more it helps to highlight content that are important and prevents readers from shifting their focus.
Another thing that must be kept in mind when you modify your web page is that, a human brain can take one element at a time (unless you possess some supernatural ability). Taxing your readers’ brain with too many things would make their brains switch back and forth. The consequence would be a confused state of mind and inability to make any decision at all.
To Conclude
Time is limited! Crack it or lose it but do it wisely for all the right reasons. Content comes long and short, rich and thin, but each has got its individual place to fit in. So, when you get down to framing the right content for a particular web page, make sure you know your intention and your goals straight before sitting down with the words to use.
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About The Author
Sarah Clark
Sarah Clark, working in B3NET Inc. & Mobixed as Content Developer. B3NET is leading web design & web development company from Orange County, California, Search Optimal is the Internet Marketing division of it. Sarah is working in web, mobile & Internet marketing domain with her 8 years of experience.