SEO or PPC? It’s always a difficult choice to make for marketers. The former can guarantee you long-term results, whereas the latter can help you increase your visibility. They both have benefits and disadvantages. However, have you thought of using them together?
Keep reading to find out the benefits and disadvantages of PPC and SEO, and benefits of using PPC and SEO together.
If you want immediate results, then SEO strategies may not be the right choice for you. Also, SEO changes because the search algorithms are updated on a regular basis. So, it becomes difficult to keep pace with the changes.
PPC strategies are not cost-effective. Also, the moment you stop investing in your ads, your traffic will dry up. It demands constant investment. So, it’s difficult for small businesses or startups to successfully implement PPC strategies.
You can achieve a lot more for your business when you combine SEO and PPC. Here are some of the advantages of using PPC and SEO together:
Make sure to check out this infographic by SpyFu to learn more about SEO and PPC.
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