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Techno World News | March 7, 2011 | SEO | No Comments

Google Algorithm Update Casualties Speak…………….

No Site Considers Itself a Content Farm, But Some of the Victims Really Are

Last week, Google launched a major update to its algorithm, which was positioned as one that would go after content farms. While some sites that are often attached to that label were in fact hurt by the update, some other sites that aren’t generally considered content farms became casualties as well.

Was your site impacted by Google’s algorithm update? For better or worse? Let us know.

Now, it’s important to note that Google did not come out and use the phrase “content farm” when it announced the update, but the company used language similar to what it has used in the past when talking about content farms. In a nutshell, the algorithm was supposed to be aimed at reducing rankings for lower quality content. Those who found their rankings impacted negatively are not thrilled with having their content deemed as such, and some of the sites that were apparently devalued, do raise some eyebrows.

Take, for example, Cult of Mac. This is a tech blog that covers Apple news. It is often linked to by other sources, and frequently appears on Techmeme as a source. A lot of Apple enthusiasts visit the site on a regular basis for updates. Leander Kahney, the site’s editor and publisher, wrote a scathing post about Google’s update, proclaiming, “We’ve become a civilian casualty in the war against content farms…Why us? We have no idea. The changes Google has made to its system are secret. What makes it worse is that Google’s tinkering seems to have actually improved Demand Media’s page rank, while killing ours…We’re a blog, so we aggregate news stories like everyone else. But our posts are 100% original and we do a ton of original reporting…”

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