Web Design: Top Things To Consider During and After Covid-19 Pandemic

The outbreak of Covid-19 has affected everyone. We hope someone comes up with some vaccine soon, but until then there is no other option but for retailers and other businesses to rely more on digital marketing. Maybe, it is a perfect time to think about revamping your website, to finetune the areas that you had not the time to fine-tune, and to pay more attention on how to get more customers interact with your website. Digital Marketing is a pretty vast area to explore. How about we start with the design part first?

Web Design is a Major part of your digital marketing you know.

That means you will need to think more about how your customer thinks and decides when visiting a website to make a purchase. A slow and outdated website will hinder your marketing efforts. But a stylish and up-to-date website will be ready to make your customers convert.

Web Design Focuses On How Interactive And Smart Are You…

…when it comes to conveying the right information, to the right person and at the right time. And this can be effectively done through visual communication. According to Nielson Norman Group, this article points out some effective goals that a good web design should achieve. These are –

• Easy Access to Information
• Easy Understanding of Procedures, Resources, and Tools
• Provide a Single Source of Information
• Messages should be motivational and inspiring
• Prompt digital services and fast loading page

The following points are not only applicable for your customers but should also be applicable for your employees as well.

It Is All About Changing the Mindset

And digital design is a powerful and effective means of communication. If you are looking for some inspirations, then check out how British Data Journalist Mona Chalabi’s published series of sketchy illustrations that outlines some of the symptoms of coronavirus.

Also do check out the work done by duo Juan Delcan and Valentina Izaguirre on the positive impact of social distancing through the concept of matchsticks.

There are many artists out there, who are resorting to creativity, design and digital platform to convey positive messages. You can check them out.

Tips on Getting Started With Web Design

1. Focusing on UI and UX

It is important that you audit the usability of your website’s core functionality so that it is simple and easy to use.

• Add a banner to your website header that focuses on the recent changes that your service has adapted to make your customer’s life easy during this pandemic. Google infact recommends it as a good optimization practice. You can also think about adding a CTA button that will help direct people to the right place where you want them to take action.
• Ensure that the content is kept short and informative. The forms should be effective and well-designed.
• Consider using the right colors and fonts that will make your message stand out.
• Be transparent with your service.

2. Keeping Website SEO Optimized

Since people will be accessing your website more online, ensure that your site can be easily reached. Here are tips on how you can do that –

Refresh your content with the best keywords that will help to provide searchers with relevant information. Google aims to ensure that users are finding the right match for the information they are looking for online.

Slow loading page will lose you customers. So make sure to always check Google’s PageSpeed Insights to inspect how fast the site’s mobile and desktop versions open.

Optimize Google My Business Listing. This enables searchers to obtain the basic information about your company. This is a great way as you can let your customers know that your service is still open even though your store is not physically open.

3. Adapting Your Website To Your Network

This third point is so important right now. Since most of your customers would be accessing your website, you need to ensure that loading speed of your website does not consume too much data. Here are some helpful tips that you can try out –

• Discover your website’s top performance improvement opportunities by using tools like Lighthouse and WebPageTest.
• Images could be big reason if you are using heavy sized image files as these might take time to load. You can significantly reduce your website’s bandwidth usage by using tools for image optimization. There are many tools that you can use. Example – Squoosh.

These are some of the few points that can help you to get started. You can also hire a digital expert who can provide you with advanced solution if you are serious about taking your digital marketing to the next step. It would be good decision.