What Is Digital Marketing And Why Is It Important For Your Business
The whole goal of any marketing endeavor is to meet your target clients at the right platform, the perfect place with the products the customer needs. The addition of ‘digital’ means that focus is on digital platforms where the average person is expected to spend at least 155 minutes each day over mobile and 37 minutes on desktop computer in 2021. While traditional methods of advertisement still exist, experts at the top digital marketing agency will tell you that the choice of digital platforms is informed by the fact that over 4.7 billion people use the internet every day. After all, you will be fulfilling the wishes of your target customers considering that 70% of internet users learn about products online compared to traditional methods of advertising. So, what exactly is digital marketing?
What is Digital Marketing?
In the simplest language, digital marketing refers to any effort to increase awareness or woo customers online using the available internet-based assets. Digital marketing forms one of the customer engagement channels for your business and may also be a sales counter. It has been in use since the advent of the internet for commercial usage. However, the term gained popularity in the early 2000s when businesses and professionals took deliberate measures to market products over the internet.
Digital Marketing Assets or Tools
The term digital marketing assets is crucial in the understanding of digital marketing. It simply means the tools you use in the actual digital marketing exercise. Here is a summary of some of the digital marketing tools you need for your work.
● Website
● Online displayed or distributed videos
● Images, info-graphics, and product related rich content-
● Written or text content like blogs, testimonials, eBooks, blog posts, and product descriptions
● Reviews on own website or related platforms
● Social media
● Online tools and products offered to your clients including calculators, SaaS, Interactive content, etc.
● Branded assets like logos, acronyms, and icons.
As you can probably guess, the tools listed above are just a tip of the iceberg when you think of digital marketing. Developers are working day and night to develop new tools each day. In essence, the list keeps growing and digital marketing keeps getting better.
Why is Digital Marketing Important for Your Business
Links You to Your Customers
The internet is best compared to a street. With more than 4.7 billion people walking through this street every day, where else would you rather place your business? The importance of digital marketing in relation to internet traffic is underlined by the impressive statistics of user numbers on different platforms. For instance, you will be reaching 3.78 billion people on social media alone each day. Luckily, the digital space gives you the quickest measurable access to your customers compared to traditional advertisement. The internet offers incredible tracking tools that help you to improve customer targeting and engagement. Each campaign will be more effective than the previous one. Such benefits are not available on traditional marketing platforms.
The Best ROI
The eye of every marketer is on the ROI ratio. Traditional marketing does not offer reliable figures. Digital marketing is a game changer whereby you can account for every dollar spent in a campaign. Research indicates that ROI for email marketing was an impressive 123%. It is interesting to note that marketing also improves your company’s visibility and profile without selling. Digital marketing, therefore, translates into double portion for your business. With a good digital marketing strategy, your ratio can be as high as 1:10 ROI.
Helps You to Engage Potential Clients
Any serious business talks and listens to its customers as often as possible. Digital marketing offers the best opportunity to engage your clients about your product and services. Whether it is on social media, website, phone, or search engine banner displays, you respond to queries about your products and services in real time.
Why is it important to engage your clients? Well, social media engagement is a sign that you value the concerns raised by your followers, especially on social media. It also enables you to address these concerns before they get out of hand. Engagement is one of the strategies to build customer loyalty. Compare that to an advert on television where viewers cannot give instant feedback.
You Can Target a Specific Audience
ROI is best when you narrow down your energy and resources towards your specific audience. Digital marketing allows extreme targeting to boost ROI. For instance, you can target an exclusive male audience, age group, location, marital status, and profession, among others. You avoid wasting time or resources on people who will never buy your products or order the services you offer.
Final Word on Digital Marketing
The digital space is expanding each day, presenting more opportunities for businesses and professionals to sell. The impressive ROI points at the need to invest more in digital marketing to beat your competition and reap maximally from the business. It is time to team up with the best online marketing agency to transform the fortunes of your brand.
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