Why You Need To Start Guest Blogging
What is it about guest blogging that has got everyone on the bandwagon? The first main reason for its popularity is the win-win situation it involves. The host website gains content and more reading time while authors get a chance to give their brands a spotlight. The second big reason is that it gives small businesses a chance to compete in a tough landscape where advertising costs are skyrocketing.
So if you have a brand or business that you think can do with more traffic, guest blogging can be an important addition to your overall digital marketing strategy. How do you get started? Nowadays, you can seek the help of the experts. Maybe SEOJet can help – their assurances include increased visibility and internal organic monthly traffic.
Are You A Blogger?
Guest blogging is not just one-way traffic. If you are a blogger then guest blogging works for you. You can accept guest posts from other authors and mutually submit your blogs on a peer or industry platform. When you scrutinize the posts that others want to share on your blog, check the links and vet the facts. The same way, ensure that your blogs are quality when you are submitting them to another host.
How Do I Find Websites?
So where exactly do you find the sites that will publish your content? A simple Google search using some core keywords will help you get a rough list of platforms. You can also check social media profiles and trends to determine websites where you can pitch a story. Search for the top blog lists in your segment and look for websites that have a ‘write for us’ option. Use search modifiers on Google so you get more accurate results faster.
The Many Benefits Of Guest Blogging
The intention of a guest blog is to get access to a high-quality audience. By that, we mean a target audience that would find your content interesting – maybe as customers or influencers. As a guest blogger, you also establish your knowledge and authority on a particular subject. With your name and work appearing on a respected website, readers will associate your brand as a trusted one. This is why it is important that you guest blog for a high-quality website that has a large following.
Your own website will benefit from the link juice it gets with a guest blog. You can slip in your link into the natural prose of the blog, thereby adding a quality backlink to your domain. This will help in your overall SEO.
Guest blogging is a major boost for your social media marketing too. Share the guest post links on your profiles and tag the publisher. As mentioned above, it creates a positive association between author and host page and adds to your authority building campaign. On the blog too, add a line or link about your social media profile and prompt the reader to follow.
The networking that happens once you start guest blogging is priceless. It is an expectation amongst website owners and bloggers who promote guest blogging to compliment each others’ interests. As a guest blogger, you will get in touch with other authority figures of your industry and not as competitors. Once you have carved a reputation of being a quality guest blogger, you can also request reciprocal posts on your own domain. This will bring more attention to your brand along with relevant traffic. That is the exact objective of guest blogging.
Improving your Craft
Writing is something that needs continuous practice. When you start guest blogging you will be tuning your style to suit the audience. At the same time you will also have to keep it appealing and engaging and of course, loaded with relevant information. The prose has to be divided into easy-to-read sections and listicles might also work depending on the topic. With so many options and parameters, you will start seeing your writing skills improve with a few rounds of blogging.
Why Are We Doing This?
As a conclusion, it is best to just sum up with a quick recap. With a guest blog, you build yourself as an authority and you are also generating high-quality links for your own domain. You reach out to an established target audience that wants to read your content. And last but not least, you are increasing your network with peers of the industry. Guest blogging is a constructive and positive marketing activity that benefits the host, the author, and the reader. Join the party.
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About The Author
Debarup
Hi friends, This is Debarup Mukherjee, a Digital Marketing Specialist, SEO Consultant & Blogger. I have over 12 years experience in Digital Marketing. I love to write on technology and SEO. I have built many blogs, one of them is Techno World News, specially for Technology & Internet. Hope everyone like and enjoy this blog and get valuable information which you can share with your friends. You can ask me anything on my Twitter, Facebook or Google+ Account